Did I know that it was going to be such a big hit? Yeah.
It was my job to forecast what the trends were going to be, not follow them. Listen, without the risk-taking, there are no trends being born. Puffy was made for crossing over to pop music regardless, but it was still very stereotyped in a sense. There were some pretty groundbreaking things happening and then it’s like you realize if you put a ceiling on the culture, it wasn’t going to cross over. We did plastic covered nylon in that video and Dolce & Gabbana did it the next season. I stand by the idea that what happened during that time was us creating costumes, claiming high-fashion our way, and making the videos our runway. They were making the money and touring the world, so why can’t we be in high fashion? Why can’t we make costumes that are extremely larger than life? It was about creating these aspirational images that would catapult the culture into a stratosphere in which they were going to economically going to be worthy of. So, my styling career within hip-hop wasn’t exactly about giving them exactly what they were used to. When I looked at hip-hop, I looked at it like hip- pop culture. In the 70s, all those guys could pull it off-music is music. That’s why I think he’s been so successful over the years. He took the chance, he took the chance on me and the idea and it worked. I was his partner in that but at the end of the day, he was the boss.
He had to own it, he had to deliver it and take responsibility for it. We wouldn’t have done the metallic because the performance is more important and it being believable was more important than my personal conquest to say, “I told you so.” That was never an issue for me. It’s, “Can you pull this off?” There are moments when I put something on someone and it doesn’t look organic and I’ll say, “Take it off.” If Puffy put on the red leather and didn’t respond, we would’ve went to that flat red leather. My biggest thing about artist development is, it’s all about you. I think the combination of him really feeling magical when he saw the first take and realizing that it was really more about him than it was about the outfit and knowing that he could do it. It was still in context of what they were used to. We did it in a jean jacket and we did a boiler suit, so it wasn’t like I was putting him in a blazer and a pair of trousers. Bring your persona to it.” I’m giving you an urban silhouette. I wanted to contradict all of the stereotypes, like it’s gotta be dark or you’re not hardcore. I wanted to to make hip-hop less predictable. He was the one that could pioneer this movement that I had in mind. He was a superhero producer, he had big ideas, and was naturally flashy to me so I just assumed from a character development perspective-what better muse? I think it was just so against all the rules and not what hip-hop did. It was baffling at first when the idea didn’t immediately connect. He was the epitome of flashy and that’s just what he exuded to me. I felt like if anyone was going to pull off some flashy shit it was going to be him.
Puff has such a charismatic, superstar-like quality.
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